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Revolutionizing Beverage Manufacturing In MENA With SAP S/4HANA

Explore the seamless integration and unparalleled capabilities of SAP S/4HANA, empowering us to navigate complexities, enhance agility, and achieve unparalleled operational efficiency in landscape of beverage manufacturing in the MENA region.


Operating across multiple countries in the Middle East and North Africa (MENA) region, it is a renowned global beverage manufacturer specialized in alcohol and RTD products. Despite their expansive presence, the company faced significant operational challenges that were hindering their growth and profitability.


To employ SAP S/4HANA as a catalyst for fundamental change within the beverage manufacturing company. Which would help to bring about improved efficiency, performance, and compliance, ultimately resulting in a more competitive and adaptable business that can thrive in the dynamic MENA market.

Business Challenges

Manual Inefficiencies

Reliance on manual processes led to operational inefficiencies and increased error risks.

Missed Business Opportunities

Process delays resulted in missed opportunities and hindered rapid response to market changes.

Purchase Tracking Challenges

Struggles in tracking purchases affected procurement optimization and cost control.

Slow Imports

Delays in import processes impacted raw material receipt, production schedules, and inventory management.

Manual Demurrage Calculations

Manual demurrage calculations consumed time and introduced potential errors in cost assessments.

Document Management Problems

Document management issues led to disorganization and compliance concerns in import/export operations.

Our Solutions

Automated Import Processes

Simplified supply chain with SAP S/4HANA implementation, minimizing manual efforts, enhancing efficiency, and accelerating business workflows in import processes.

User-friendly FIORI Interface

Boosted user experience and adoption with a user-centric FIORI interface, improved overall usability for efficient business processes with S/4HANA implementation.

Digitized Document Storage

Centralized and secured data accessibility, ensuring compliance and expediting information retrieval in a digitized document storage system powered by SAP S/4HANA.

Streamlined TT Payments

Reduced processing time, minimized errors, and enhanced financial efficiency in international trade operations through SAP S/4HANA-driven overhaul of Telegraphic Transfer (TT) payments.

Improved Expense Tracking

Intensified financial control and data-driven decision-making with SAP S/4HANA’s advanced expense tracking, optimizing resource allocation and financial planning processes.

Managed Local Taxes

Navigated local tax regulations effortlessly with SAP S/4HANA’s features, ensuring accurate calculations, compliance, and minimizing the risk of penalties.

Automated Customs Duty

Expedited customs clearance processes in international trade transactions with SAP S/4HANA’s automation capabilities for customs duty calculations.

Our Results

Streamlined operations resulted in significant cost savings and optimized resource allocation.
Improved operational efficiency.
Faster and error-reduced financial processes, including invoice processing, expense tracking, and payment processing.
Efficient document retrieval through digitized storage
Timely product launches, capturing market opportunities and enhancing customer satisfaction.
Enhanced inventory management with real-time supply chain visibility and reducing wastage.
Data-driven decision-making with real-time analytics and reporting.
Mobile accessibility for rapid access to vital data.
Mitigated compliance risks through automation and digitization.
Enhanced user satisfaction and productivity through the user-friendly FIORI interface and streamlined processes, contributing to overall success and competitiveness in the MENA region.


A5E Consulting’s implementation of SAP S/4HANA revitalized the company’s operations in the MENA region. The result was a more efficient, compliant, and competitive operation, poised for growth and ready to meet the ever-evolving market demands. This case study underscores the transformative potential of modern technology in overcoming operational challenges and achieving business excellence, with A5E Consulting playing a pivotal role in this successful transformation.

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