June 21, 2022

What is Salesforce Commerce Cloud?

Salesforce Commerce Cloud is a cloud-based e-commerce platform that helps businesses of all sizes sell their products and services online. It is a comprehensive platform that includes everything businesses need to get started with e-commerce, from a shopping cart and payment gateway to marketing and analytics tools. Commerce Cloud is a powerful platform that can be customized to fit the needs of any business. It is a scalable platform that can support businesses of all sizes, from small startups to large enterprises.
Salesforce Commerce Cloud is a popular choice for businesses that are looking for a powerful and customizable e-commerce platform. It is a good choice for businesses that want to sell a wide variety of products and services, and for businesses that want to integrate their e-commerce platform with their marketing and sales systems.

Salesforce Commerce Cloud (SFCC) is a cloud-based eCommerce solution. It is a highly scalable SaaS (software as a service) platform for B2B and B2C businesses. This comprehensive suite of applications promises to help in inventory management, content management, order fulfillment, and much more.

SFCC consulting helps B2B and B2C businesses to interact with their customers and maintain healthy relationships. Nowadays, brands want customers’ attention 24/7 and the commerce cloud helps them do exactly that.

Core Capabilities of commerce cloud in salesforce

B2B Salesforce Commerce Cloud
Salesforce Commerce Cloud B2B (Business-to-Business) is a cloud-based e-commerce platform specifically designed for businesses that sell to other businesses. It provides a comprehensive set of features and tools that enable B2B businesses to create and manage their online stores, streamline their sales processes, and improve customer relationships.

2. B2C Salesforce Commerce Cloud
Salesforce Commerce Cloud, also known as B2C Commerce Cloud, is a cloud-based e-commerce platform specifically designed for businesses that sell directly to consumers (B2C). It provides a comprehensive suite of tools and features to help businesses create and manage their online stores, acquire and retain customers, and optimize their sales and marketing processes.

3. D2C Salesforce Commerce Cloud
Salesforce D2C Commerce is a cloud-based e-commerce platform specifically designed for businesses that sell directly to consumers (D2C). It provides a comprehensive set of tools and features that enable businesses to create and manage their online stores, acquire new customers, personalize the shopping experience, and optimize their order fulfillment processes.

What are the Benefits of Salesforce Commerce Cloud?

Ecommerce Salesforce refers to the use of Salesforce products and services to enable businesses to sell their products and services online. This can include using Salesforce Commerce Cloud, a cloud-based e-commerce platform, or integrating Salesforce CRM with other e-commerce platforms.

With the help of SFCC, you can manage your eCommerce websites, handle orders, enable faster checkouts, scale rapidly, and do much more. Here are some of the benefits:

Scalability

The dream is to start quick, make a mark, and then get high traffic on the eCommerce site and apps. Managing high traffic along with huge transactions, sudden traffic spikes, and inventory orders is a tough task. SFCC does much of the heavy lifting in the background. This helps businesses scale automatically while avoiding transaction failure, managing inventory orders, and implementing the latest technology.

The embedded CDN helps sellers to manage the load of visitors on their site. By using the power of Salesforce Order management along with SFCC, sellers can further reduce the chance of failure caused by sudden spikes during signal events like Flash Sales.

AI-Driven Approach

The truly innovative aspect of Salesforce Commerce Cloud is embedded AI. By using the predictive intelligence of Salesforce, i.e., Einstein, eCommerce brands can differentiate themselves in a crowded market. They can provide shoppers personalized experiences with greater nuance and more relevant product recommendations. The AI can also drive better search recommendations designed to help drive the customer journey forward. This can boost conversions and reduce card abandonments by giving personalized suggestions for each buyer using Predictive Sort. A lot of insights about an ideal customer profile (ICP) can be obtained using AI. AI can also help in increasing sales by automating upsell and cross-sell.

Mobile-Friendly Experience

Google says you will lose customers if your site is not mobile-friendly. A mobile-friendly or responsive site will run smoothly on every device and will cater to a large audience overall.

SFCC’s mobile commerce will help sellers to report data, manage inventory, integrate social media channels, do personalized searches, provide multiple payment options at checkout, and do product recommendations and predictive sorting too. It will also help sellers by giving one-to-one product recommendations and auto-populating the searches while ensuring an intuitive and attractive mobile experience.

Multiple Site Management and Content Optimization

SFCC helps manage multiple sites. Brands can manage content and edit it to make it SEO friendly. The solution also helps in product management, customer profile management, account management, customer segmentation, and marketing campaigns.

Content can help drive high-quality traffic to the shopping site, improve conversions, and enhance customer satisfaction.

Pay-as-you-go Pricing

It is a myth that Salesforce Commerce Cloud is only for large companies. Small companies can also opt for the commerce cloud as it offers Pay-as-you-go pricing that will only charge according to usage. That’s a perfect way to get started and scale as you grow.

So, what are the Key Features of Salesforce Commerce Cloud?

Salesforce promises to become the #1 enabler for eCommerce companies. It offers so many features that one may be forgiven for being overwhelmed just by looking at them. Here are some of the key features that will be useful to eCommerce leaders and aspiring leaders.

They are:

- Headless APIs

- Integrated Sales, Service, and CMS data

- AB Testing

- B2C Commerce Storefront Reference Architecture (SFRA)

- Guided Selling

- Onsite Search

- Omnichannel Services

- Integrated Payments

- Email Templates and Event Triggering Mails

- Analytics

- Mobile-Friendliness

- Data Delivery

Why should you migrate your eCommerce business to the Salesforce commerce cloud?

Let us clear this once and all!

Salesforce Commerce Cloud is the best eCommerce business service provider. Apart from the features mentioned earlier, one of the biggest reasons to opt for SFCC’s solution is the Salesforce community and its customer support.

Apart from that, you also get new features rolling out every year. For those looking at the portends, there’s little doubt that Salesforce is serious about this platform as they first acquired Demandware and then CloudCraze to cater to both B2B and B2C customers.

SFCC has been surging ahead with features to help eCommerce brands undertake a comprehensive portfolio of activities ranging from registering users to completing payments. Its AI features and Embedded CDN will make help brands stay ahead of everyone in the game. The headless APIs are the icing on the cake.

Now, the most awaited question.

What is the Pricing of Salesforce Commerce Cloud?

Salesforce Commerce Cloud consulting services provide businesses with expert guidance and assistance in implementing, customizing, and optimizing their eCommerce operations using the Salesforce Commerce Cloud platform. These services can be invaluable for businesses seeking to maximize the return on their investment in Salesforce Commerce Cloud and achieve their eCommerce goals.

Well, Salesforce believes that every company has different requirements and therefore they offer custom pricing to everyone. You just have to call their sales executives and then they will give you their quote.

Salesforce Commerce Cloud pricing is based on a tiered model that takes into account the size and complexity of your business. There are three main editions of Salesforce Commerce Cloud consulting:
Digital: This edition is designed for small to medium-sized businesses that are looking for a simple and affordable way to get started with e-commerce. It includes all of the basic features you need to sell products or services online.
Commerce: This edition is designed for businesses that are growing and need more advanced features, such as product catalogs, promotions, and customer segmentation.
Order Management: This edition is designed for businesses that need to manage their orders efficiently and effectively. It includes features such as order tracking, inventory management, and returns processing.

But we guess this will be a tedious process for you. Want a possible simpler solution?

Reach out to A5E Consulting

As a leading Salesforce Commerce Cloud consulting company, A5E Consulting offers comprehensive and tailored solutions to help businesses of all sizes achieve their eCommerce goals. We understand the unique challenges and opportunities that businesses face in the ever-evolving eCommerce landscape, and we are committed to providing expert guidance and support to help you succeed through salesforce commerce cloud consulting services.